Connecting A Collection
There are many challenges that a museum faces in its lifetime, maintaining relevance, building new audiences, improving their collections, insuring their financial wellbeing. Our work for Tacoma Art Museum served their long-term objectives while communicating about new collections and spaces.
We crafted a special orientation video that visitors view before experiencing the new wing and galleries of the Haub Family Collection of Western Art. We also made films for them Benaroya collection of glass art and the traveling Art AIDS America exhibition. The goals of the videos were to make these collections relevant to Tacoma and the museum, provide context and information for the collection, and introduce the benefactors behind the collections.